Optimize your website's SEO
18.03.2024
What is SEO?
SEO (Search Engine Optimization) is a set of techniques designed to help search engines understand the subject matter and content of a website. In other words, SEO is used to tell search engines: "My site is about this, it's useful and relevant to users looking for information on this subject".
Why is SEO important?
The aim of search engines such as Google is to provide the most appropriate answers to users' queries. As users rarely go further than the first page of results, it is important for you to be among the first results so as not to lose potential customers. What's more, by being well referenced, you and your site will be seen as more credible and trustworthy.
The 3 pillars of SEO
SEO is based on 3 pillars. Content, technique and authority or "netlinking" (in other words, having other sites link to yours).
Firstly, it's important to offer quality content. Create informative content with detailed descriptions, high-quality images, information about the property's features, amenities, nearby schools, shops, transport, etc. Searches in the real estate sector are often linked to a geographical area. So it's crucial to optimize your content for keywords that include the names of specific neighborhoods, cities or regions where you operate. This will reinforce your authority as a real estate expert and attract visitors interested in your services.
On the technical side, without going into too much detail, make sure your site is fast to load and offers a good user experience on all types of devices. Google gives priority to sites that meet these criteria, especially on mobile.
With regard to authority or "netlinking", the aim is to get inbound links from other websites to yours. These links function as recommendations, telling search engines that your site is important and relevant. To be effective, inbound links must come from quality sites in the same field of activity. For example, when you publish an item on a portal, don't hesitate to include a link to your website in the description. This will not only drive traffic to your site, but also improve its ranking with search engines.
Excellent return on investment
Although SEO can take time and effort, it offers an excellent long-term return on investment compared to other marketing strategies. Bear in mind that search engine algorithms change regularly. If you want to optimize your SEO, you need to keep abreast of best practices and adjust your strategy accordingly.
How Immomig® can help you optimize your website's SEO:
The blog
Immomig® websites include a section dedicated to the publication of a blog. Search engines appreciate websites with a lively, regularly updated blog, a sign of the site's liveliness. Don't hesitate to get started with regular blogging, and consult the software's specific documentation for more information.
The Technology SEO module
With this module, you can define a title and a short description for each page of your site. These are the two elements that will be highlighted when your customers or future customers search for your website on Google. It's important to note that search engines tend to like it when pages on a website have specific titles and descriptions. For example, avoid using the same title several times on different pages of your website.
Custom URLs
By default, URLs are often made up of numbers and words that are difficult for most people to understand. In fact, it's recommended that the various URLs on your website be made up of keywords directly related to the content of the page in question. For example, you have a page that lists all your rental properties. Its URL could be "https://VotreSiteWeb.ch/nos-biens/a-louer".
Thanks to our recently enhanced SEO Technology module, you can customize every URL on your website quickly and easily!
Making the "Sitemap XML" file available to search engines
First of all, what is a "Sitemap XML" file? Imagine a website as a huge house with many rooms. Now imagine that each room represents a different page of the website. An XML sitemap file is like a detailed plan of this house, but for a website. It lists all the pages on the site, showing where they are and how they are connected to each other. This XML sitemap file is used by search engines, such as Google, Bing and Yahoo, to crawl and index your website more efficiently. By providing this clear, organized map, you help search engines understand your site's structure and discover all the important pages.
In other words, an XML sitemap file is a valuable tool to help search engines navigate your website and discover all its contents. This can improve your site's visibility in search results, which is essential for attracting more visitors and increasing your online audience. With Immomig®, you don't have to worry about this - the software does it for you!
Our "SEO Technology" module, which simplifies the process of optimizing your website's SEO, is available to customers with an Immomig® website using Pelican technology. It costs CHF 39/month (excl. tax) in addition to your Immomig® license.
If you're interested in this "SEO Technology" module, don't hesitate to contact us by phone on 0840 079 069, by e-mail at support@immomigsa.ch or via our ticket system directly in your Immomig® software.
Source
ahrefs.com - Article
walter-learning.com - Article
blog.hubspot.fr - Article
SEO (Search Engine Optimization) is a set of techniques designed to help search engines understand the subject matter and content of a website. In other words, SEO is used to tell search engines: "My site is about this, it's useful and relevant to users looking for information on this subject".
Why is SEO important?
The aim of search engines such as Google is to provide the most appropriate answers to users' queries. As users rarely go further than the first page of results, it is important for you to be among the first results so as not to lose potential customers. What's more, by being well referenced, you and your site will be seen as more credible and trustworthy.
The 3 pillars of SEO
SEO is based on 3 pillars. Content, technique and authority or "netlinking" (in other words, having other sites link to yours).
Firstly, it's important to offer quality content. Create informative content with detailed descriptions, high-quality images, information about the property's features, amenities, nearby schools, shops, transport, etc. Searches in the real estate sector are often linked to a geographical area. So it's crucial to optimize your content for keywords that include the names of specific neighborhoods, cities or regions where you operate. This will reinforce your authority as a real estate expert and attract visitors interested in your services.
On the technical side, without going into too much detail, make sure your site is fast to load and offers a good user experience on all types of devices. Google gives priority to sites that meet these criteria, especially on mobile.
With regard to authority or "netlinking", the aim is to get inbound links from other websites to yours. These links function as recommendations, telling search engines that your site is important and relevant. To be effective, inbound links must come from quality sites in the same field of activity. For example, when you publish an item on a portal, don't hesitate to include a link to your website in the description. This will not only drive traffic to your site, but also improve its ranking with search engines.
Excellent return on investment
Although SEO can take time and effort, it offers an excellent long-term return on investment compared to other marketing strategies. Bear in mind that search engine algorithms change regularly. If you want to optimize your SEO, you need to keep abreast of best practices and adjust your strategy accordingly.
How Immomig® can help you optimize your website's SEO:
The blog
Immomig® websites include a section dedicated to the publication of a blog. Search engines appreciate websites with a lively, regularly updated blog, a sign of the site's liveliness. Don't hesitate to get started with regular blogging, and consult the software's specific documentation for more information.
The Technology SEO module
With this module, you can define a title and a short description for each page of your site. These are the two elements that will be highlighted when your customers or future customers search for your website on Google. It's important to note that search engines tend to like it when pages on a website have specific titles and descriptions. For example, avoid using the same title several times on different pages of your website.
Custom URLs
By default, URLs are often made up of numbers and words that are difficult for most people to understand. In fact, it's recommended that the various URLs on your website be made up of keywords directly related to the content of the page in question. For example, you have a page that lists all your rental properties. Its URL could be "https://VotreSiteWeb.ch/nos-biens/a-louer".
Thanks to our recently enhanced SEO Technology module, you can customize every URL on your website quickly and easily!
Making the "Sitemap XML" file available to search engines
First of all, what is a "Sitemap XML" file? Imagine a website as a huge house with many rooms. Now imagine that each room represents a different page of the website. An XML sitemap file is like a detailed plan of this house, but for a website. It lists all the pages on the site, showing where they are and how they are connected to each other. This XML sitemap file is used by search engines, such as Google, Bing and Yahoo, to crawl and index your website more efficiently. By providing this clear, organized map, you help search engines understand your site's structure and discover all the important pages.
In other words, an XML sitemap file is a valuable tool to help search engines navigate your website and discover all its contents. This can improve your site's visibility in search results, which is essential for attracting more visitors and increasing your online audience. With Immomig®, you don't have to worry about this - the software does it for you!
Our "SEO Technology" module, which simplifies the process of optimizing your website's SEO, is available to customers with an Immomig® website using Pelican technology. It costs CHF 39/month (excl. tax) in addition to your Immomig® license.
If you're interested in this "SEO Technology" module, don't hesitate to contact us by phone on 0840 079 069, by e-mail at support@immomigsa.ch or via our ticket system directly in your Immomig® software.
Source
ahrefs.com - Article
walter-learning.com - Article
blog.hubspot.fr - Article